Hanover Blogger Lexi Herrick has her own site and bragging rights for posting a blog that garnered five million views. Herrick freelances for more than ten other publications/websites, including The Huffington Post, Ashton Kutcher’s, A+, Elite Daily, Ravishly, and Distractify. Kutcher has shared her work via Facebook.
Herrick is a recent graduate of Shippensburg University with a degree in Communications Journalism and an emphasis on public relations. She spent her first college years at Elizabethtown College. Herrick has been involved with corporate social media marketing for three years. She recently accepted a position as a Search Engine Optimization (SEO) analyst for Seer Interactive in Philadelphia. She is 21-years-old.
How did your blogging career launch? I wish I had a better story for that one. I was sophomore in college and I wanted to start a blog. I used a free template, used no money and started writing. Some posts performed well. One did very well; it had five million views. I think it was a silly blog about tips for girls. And I gained a following.
Offer a little advice for wannabe bloggers. It’s really not affordable to be paid by someone else to blog; it is so much better to run a site yourself and have others write for you. It’s challenging to make a suitable living from blogging but to launch, start writing. Get yourself out there; learn best practices for managing your page. Beware: People will syndicate your work without asking. I have a copyright clause on my blog and I usually say yes if people ask to post my work. But search my name and you’ll find my work posted in so many places that I didn’t know about.
Where do your blog post ideas come from? I carry a plethora of notebooks that have my sketches and doodles, as well as concrete ideas. I talk to people. I look at what colleagues are doing and I follow a ton of writers myself to keep in tune with different subjects.
What is your cure for writer’s block? I have been commuting to work over hour for the last few years. Being in car for two hours helps. I listen to music and record voice memos. I also record my words in text form. I think out loud and Siri emails me. A lot of words are completely wrong; I go to my computer and pull up gibberish. Sometimes, once I fine tune, I have a full article.
What have been some popular topics on your posts? Life tips, life hacks do super well. Posts about body image are also popular – that’s how I hit The Huffington Post and Elite Daily.
I’ve also written about concealed depression and other mental health issues. My post about relationships (being best friends with the person you are dating), went viral and got syndicated on Ashton Kutcher’s website – A+.
Three lessons learned in college classroom that serve you well now? The best, and now my favorite professors, were the most challenging, especially with grading. Because of them, I set my bar higher. I learned lessons from the way they challenged me and I learned to not take their advice personally. One teacher who comes to mind is my high school AP English teacher, Mr. Dugan.
What two lessons did you learn beyond classrooms that serve you well now? Through work, especially with people who are from different cultures and speak different languages, I learned the value of flexibility and respect. Everyone works differently or manages differently. The unique complexities and diversities reveal the need to be flexible, to have respect. Learning from differences leads to success.
What is the biggest personal reward in blogging? The connections I establish through doing it; no one sees that back story reward.
People send me their stories and concerns and it is so rewarding to ease their fears or celebrate with them when I can. I also know when it’s time to connect them to other resources, with people who have more expertise than I might.
Where and when are you happiest? I love coffee shops and when I’m in one, surrounded by my notebooks and lattes and people, I’m happy. I have 1,000 notebooks. I carry several with me all at once and I jot down story notes, plans, quotes in them. You’ll often find me in a coffee shop, in my zone. I prefer to write when people are around. I can talk to them; I find inspiration in the hustle and bustle around me.
Who are your heroes in real life? My family. My mother, Melissa; my dad, Bradley; my younger sister, Morgan; and my grandmother and good friend, Linda Eck. Heroes are the ones who influence you every day and offer encouragement when you need it.
What is your most treasured possession? I have a small gold bracelet that mom gave to me when my sister was born; I was three. It doesn’t fit anymore, but I still cherish it because my sister is so special to me.
Your favorite way to relax? Writing, listening to alternative rock music and drinking good coffee.
Favorite book – (right now)? Tuesdays With Morrie. I read when I was 14. And I’ve re-read it alot. Especially for an expressive teenager trying to find my way, the book has an excellent life philosophy and it offers great advice about how to express yourself to others. Our relationships with others are some of the most important things in the world.
In 10 years, what do you hope will be your greatest achievement? I will be 31. My career could go anywhere. On a personal level, I hope to have a well-established sense of self, to know what I believe in and what I want. I hope to be with my life partner, to start a family and to not be as worried about finances.